Take a trek through the world of Web 2.0 and social media. This session is a must for anyone who wants to understand the future of social media. The journey begins with an overview of what social media is, how to use it effectively and which medium is best for what purpose. From there you will explore potential strategies — including free vs. proprietary platforms and open vs. closed platforms — and learn to set reasonable expectations. Your journey will end with tips for building an appropriate and enduring social media strategy for your organization. Bring your questions and ideas and get ready to explore the world of Web 2.0.

This Destination Recommended for the Following Travelers: Any association professional or supplier partner seeking to understand and use social media tools.