This exploration requires a general knowledge of Web sites and technology. It's not enough to assume that "if you build it, they will come!" Instead, you must build it to create value, market it and define the metrics to evaluate the success. Search Engine Optimization (SEO) using Google AdWords/Facebook Ads can help you get your members, clients and prospects to your site! In addition, you'll learn how to use Search Engine Marketing (SEM) to drive potential revenue streams and people to your site "From Here" to the next level!

This Destination Recommended for the Following Travelers: Association professionals responsible for IT, communications, publishing, communications and anyone driving content through the Web. This session also is ideal for supplier partners looking to maximize Web-based technology.