Annual Meeting & Exposition 2007
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Association Experiences in China: Results and Lessons Learned
Track:
Sessions
Program Code: 160
Date: Sunday, August 12, 2007
Time: 3:30 PM to 4:45 PM EST
Location:
S504ABC
SPEAKER(S):
Paul Borawski, CAE, Executive Director and Chief Strategy Officer, American Society for Quality
Barbara Byrd Keenan, CAE, Executive Vice President, Institute of Food Technologists
Greta Kotler, CAE, Chief Knowledge and Strategy Officer, ASAE & The Center for Association Leadership
Douglas Viehland, CAE, Executive Director, Association of Collegiate Business Schools and Programs
Description
Learn how your association peers are engaging and establishing a presence in China. Through real-life experiences, review different strategies for entering China, and what has worked and lessons along the way. Look at long-term strategies for maintaining a presence in China. Discuss the role of government, the importance of certification, issues with membership, and important areas of growth in China.