Session Information
Annual Meeting & Exposition 2007
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The Role of Technology in the Marketing Mix (Part 2)
Track:
Sessions
Program Code: 360
Date: Monday, August 13, 2007
Time: 2:45 PM to 4:00 PM EST
Location:
S104B
SPEAKER(S):
Paul Gannon, Senior Director, Corporate Marketing, TMA Resources Inc.
Tom Lehman, President and CEO, Lehman Associates
Description
Use business intelligence to enhance the business practices of your association? It can be the source of competitive advantage, transform the way you operate, and have major implications for people, processes, and technology. Learn to leverage your organization's business intelligence to ensure that your marketing is strategic and nimble.
MP3 & Handout
(Code: 360)
$49 USD - Your Price
Audio Synchronized to PowerPoint
(Code: 360)
This session is a part of:
CD & Handout
(Code: 360)
$49 USD
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