In an increasingly wired world, businesses have had to adapt their strategies to meet the needs of an ever more discerning consumer with tailored, on demand content. Associations that want to stay relevant—especially to the "MySpace" generation, must adapt as well. Based on a detailed case study, this session will demonstrate how your organization can leverage Web 2.0 functionalities, including blogs, social networking, and wikis, in order to deliver unparalleled member value and additional sources of non-dues revenue. Hear the business case used to gain buy-in—both internally and externally—as well as the metrics used to measure ROI.


Objective:

1. Understand the array of second generation (Web 2.0) capabilities that foster collaboration and sharing between users such as blogs, social networking, wikis, and folksonomies
2. Evaluate the application of Web 2.0 functionalities to your own organization; understand the checks and balances needed
3. Construct the business case for adapting Web 2.0 functionality and measuring ROI