Association Technology Conference 2008
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eKnowledge: Combining Knowledge Management & Social Media
Track:
January 31, 2008
Program Code: 120
Date: Thursday, January 31, 2008
Time: 4:15 PM to 5:30 PM EST
Location:
150AB
SPEAKER(S):
Mark Carpenter , general manager, eKnowledge , American Institute of Architects
Rick Johnston,
CAE, senior web strategist, association practice lead,
Ironworks Consulting
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Rick is senior web strategist and lead for Ironworks’ association practice. Rick is a Certified Association Executive with over 25 years of management experience in nonprofit organizations, including health, social service and environmental groups. Prior to joining Ironworks, Rick was National Vice President, Constituent Relations, for the American Diabetes Association, with responsibility for all Web and call center operations.
Since 2005, Rick has been a senior strategy consultant for Ironworks, working on projects involving end user and stakeholder research, governance models, innovation workshops, social media strategies, business requirements and user experience design. Clients have included nonprofit organizations such as the American Cancer Society, American College of Physicians, Infectious Disease Society of America, American Healthcare Association, and Community Health Charities; government entities such the Veterans Health Administration and National Science Foundation; and major corporations such as Blue Cross Blue Shield of North Carolina, NASDAQ, Owens & Minor and Discovery.
He is an active member of the ASAE and the Center for Association Leadership, currently serving on the ASAE Technology Section Council. Rick is a frequent presenter at association conferences. Rick writes a blog at www.rjohnston.org and has a active following on Twitter (@rjohnston).
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Description
Examine the progression of online communities within associations, from message boards and chat rooms; to communities of practices; to the advent of knowledge communities. The American Institute of Architects (AIA) will share their experience in developing the latter in order to increase the value of knowledge resources and enable new connections among their constituents. Engage in discussion on the success factors for generating active participation, as well as mitigating potential risks.
Objective:
1. Understand how to leverage the enormous knowledge repository that exists within the personal experiences and professional practices of association members and potential members.
2. Learn how to enhance an association's official web content with contributions from members and others based on their tacit knowledge of particular subjects.
3. Apply the experience of one association that is using social media and knowledge management technologies to develop a robust eKnowledge community.