Web 2.0 includes amazing innovations such as podcasts, webinars and blogs, but these innovations harness technology that may not be readily available to your association's members. Discuss key areas to consider when evaluating new technologies for members as well as the strategies to launch them.


Objective:

1. The importance of identifying key demographics of online users as well as their hardware/software capabilities
2. The set backs that could be caused by keeping up with the hype of Web 2.0 and other emerging technologies including negative WOM and loss of repeat users
3. Helpful hints to transition members into new technologies such as freebies, give-aways as well as incorporating into current board meetings.