Session Information
Marketing & Membership Conference/Finance & Business Operations Symposium 2008
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The Greening of Associations - It's More than Paperless
Track: Marketing & Membership
Program Code: M120
Date: Friday, May 30, 2008
Time: 10:45 AM to 12:00 PM EST
Location: 315
SPEAKER:
Jeanne Sheehy, MBA, vice president and chief marketing officer, Bostrom
Description
Not-for-profit organizations were at the forefront of highlighting environmental concerns that corporations are just now adapting and marketing in full force. A lot of associations have gone paperless which is a great start but there's much more you can do. Define a complete Green strategy for your association and receive assesment tools to share with your teams to implement. Learn how to make your green strategy complete, well communicated internally and externally, and fully leveraged to benefit your marketing and membership strategies.


Audio Synchronized to PowerPoint
(Code: M120)
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