Using several association case studies, see how the social web can be leveraged to improve member participation. Find out how to improve Return on Engagement (ROE) by utilizing social media and networking. Learn how other associations have pushed the social web to the limit with the frequently talked about "Directory 2.0", eGroups and Resource Library. Hear about the "Most Valuable Member" concept and brainstorm how you might be able to apply it in your organization. Walk away with an action plan of how to recognize participation and improve ROE from your social initiatives.