Is Web 2.0 more than just a buzzword to your organization? How do you decide where your organization is headed and how to get there? Use your mission statement as a guide to steer the direction of your future technology efforts. Discover how getting to know your members can ensure that your website delivers the information and services they want from your organization. Prioritizing the audiences for your website and creating a persona, a representative profile or personality, will keep your web team focused on the needs of your website users, particularly your members. Don't be left in the dark - learn the techniques for creating personas and make Web 2.0 work for you!

Learning Objectives & Key Takeaways
Identify their audience, Identify key technology initatives, Align technology with member needs