Does your website have a wealth of untapped information? Based on one association's website redesign, learn how to evaluate website user data and search analytics, build project buy-in among staff content owners, and validate your ideas with your members and site users at key benchmarks along the way. Identify free and low-cost ways to continually assess and tweak your content with an eye toward achieving a user-focused website.

Learning Objectives & Key Takeaways
How to use information you already have to make data-driven decisions about your website, Steps you can take tomorrow to make your site more user friendly, A guide to free and low-cost resources that will help you improve your website