Looking to generate value for your website without a major investment in time or resources? Identify readily available, free and low cost tools that can extend the functionality of your website. Discover the best of what's available on the web, from translating widgets, RSS, and wikis to social bookmarking tools and video channels, and begin implementing these discoveries as soon as you leave the session. Cover the pros and cons of implementing 3rd party tools, and discover which tools have metrics to help you measure their success, and how these tools can combine to help take your web strategy to the next level. This session is ideal for small staff association professionals looking to maximize their website with minimal time and resources.

Learning Objectives & Key Takeaways
Attendees will gain a tactical understanding of tools they can implement on their website with minimal cost and effort once they return to their office.,Attendees will hear the pros-and-cons of these 3rd party tools and learn how these tools can become an integrated part of their web strategy,Attendees will learn measures for success to evaluate whether new initiatives are succeeding