Move beyond web analytics to measure your audience's total online experience. Learn techniques for measuring web hits, an individual's behavior, and an individual's experience. Take home a toolkit of techniques to measure your market's spoken and unspoken online needs.
Learning Objectives & Key Takeaways
Learn how to move beyond narrow topics like web analytics to measure your audience's total online experience.,Learn how to use Usability to maximize ROI and mission effectiveness.,Takeaway: A toolkit of techniques to measure your audience's spoken and unspoken online needs.