Learn how one trade association dipped its toe in the water of social media and within 18 months had its own integrated social networking platform, groups on Facebook and LinkedIn, and a full-time staff member dedicated to social media. This case study will offer a detailed chronology of how InfoComm went from nothing to an early adopter and the challenges it overcame. Examine the different social media tools that were implemented and how InfoComm is engaging its members using the tools.
Learning Objectives & Key Takeaways
Get ideas on how your organization can start using social media,Be able to see possible challenges and opportunities when launching a social media platform,Learn how to approach skeptics in your organization when it comes to social media