Availability of free tools like Google Analytics has lowered the barriers and raised expectations for using analytics in web strategy and decision-making. But how do you implement these tools without getting buried in unfocused reports or suffering from paralysis by analysis? Using real-world examples, this session will demonstrate simple steps to successfully introduce analytics into your website management. Learn how to define actionable goals that translate into truly valuable performance indicators, recognize when indicators need to change and how to set expectations for communicating and acting on statistics and finally, anticipate the avalanche of questions and ideas that will come from using web analytics information.
Learning Objectives & Key Takeaways
Learn how to deal with increasing demand for analytics information. Learn to recognize and communicate expectations for dashboards and reports. Appreciate the value of vision, experimentation, and process when using web analytics to manage websites.