Don't reinvent the wheel . . . learn from IEEE! A little more than a year after they developed their user-centered design roadmap, an improved website has turned from dream (and frustrated user plea) into reality. Examine the tools, technologies and tactics they used to implement the roadmap, the roadblocks they encountered, and how they detoured around them.
Learning Objectives & Key Takeaways
"1. What a user centric roadmap is and why it's critical to the online success of associations today
2. Technology, tools, and tactics used in implementing the roadmap and becoming more user centric (testing, personas, search, CMS)
3. Potential roadblocks and how to navigate or detour around them (leadership or staff opposition; limited resources; lack of expertise; CMS migration)
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