How can you track and reward member participation and encourage user interactions? Hear how the Social Networking and Media Association (SNAMA) is leveraging the social web to measure Return on Engagement (ROE). Learn how your association can start recording non-traditional metrics as a business intelligence tool, reward participation and ultimately improve retention.
Learning Objectives & Key Takeaways
Understand how to leverage the social web to improve engagement,See how to tie the association's mission into its social strategy,Learn how to create benchmarking data to measure your own performance from recorded engagement