2009 ASAE Great Ideas Conference
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A Creative Way to Steal Ideas
Track:
February 21, 2009
Program Code: 140
Date: Saturday, February 21, 2009
Time: 2:45 PM to 4:00 PM EST
Location:
Doral A
SPEAKER(S):
Scott Briscoe, CAE, editor-in-chief, new and social media
Lisa Junker, CAE, IOM, editor-in-chief, Associations Now, ASAE & The Center for Association Leadership
Description
Want to jumpstart your editorial and design team with creative thinking? Borrow a chapter from the Associations Now team. Scouring off-the-shelf magazines the team looked for examples of things they could try and used the results to generate new editorial and design ideas. In this session you'll have the opportunity to do the same and share your ideas with the group. Explore how this same methodology could be used for other products and services.
Learning Objectives & Key Takeaways
1. Learn an easy, hands-on way to prime the creativity of a publications team
2. Embrace the idea that the best ideas are stolen (and adapted) ideas.
3. Generate ideas for your own publication