Want to make members and prospective members feel like they truly belong? Get personal. Learn how to use your existing data such as length of membership, previous attendance, purchase history, and other information found right in your database to make your marketing efforts more relevant. Hear how techniques such as PURLs (personal web landing pages) can help you measure engagement and track interaction. Walk away with dozens of ways to make your messaging more personal and get a response.

Learning Objectives & Key Takeaways
1. Find database elements that show which members will respond
2. Provide sources for lifestyle and demographic data to make messages personal
3. Give case studies and practical techniques to make promotions more relevant