Session Information
2009 ASAE Great Ideas Conference
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Content Capture: Extending the Value of Your Education Beyond the Live Event
Track: February 22, 2009
Program Code: 350
Date: Sunday, February 22, 2009
Time: 1:30 PM to 2:45 PM EST
Location: Mimosa
SPEAKER(S):
Mathew Diamond, managing director, Content Management Corporation
Ron Mickey, general manager, marketing programs, SunGard Higher Education
Rich Schuch, Ed.D., senior manager, program development, American Dental Association
Description
Producing education events can be costly, but the advantages and opportunities that content capture provides are priceless. Learn how to put a well-organized revenue generating content capture strategy in place to capitalize on the valuable content delivered by your presenters and contributors so you can extend your attendees' involvement beyond the live event. Discover proven self-funding models that demonstrate how organizations are adding features and products derived from captured content and how ongoing product creation and re-packaging opportunities can be combined with numerous web-based tools to extend attendee value well beyond the event itself.

Learning Objectives & Key Takeaways
1. Understand the importance of properly capturing event based education.
2. Gain insights into successful strategies - proven to increase your education event ROI.
3. Learn to increase interest in attending your events and joining your organization.


Video Synchronized to PowerPoint
(Code: 350)
  
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