MCI Group completed a series of interviews and an online survey of leading US and EU based associations to explore the challenges and opportunities seen in today's international markets. Get a glimpse into the results and discover what barriers associations most often run into when working in a regional market. Examine the opportunities association executives use to enter a market, build community and brand awareness, and how they developed approaches that were locally relevant.

Learning Objectives & Key Takeaways
1. Understand what barriers associations most often run into when working a regional market
2. Examine the opportunities executives say they use to enter a market and build community and brand awareness
3. Explore some case studies of associations and how they developed approaches that were locally relevant.