The Web is like concentrated liquid innovation: applying just enough in the right place can unleash a huge amount of value. Discuss how to apply a process for generating great ideas for your web efforts each and every day. Discover the best sources for new ideas on your own site and the rest of the web. Learn replicable processes for generating ideas and applying them effectively, and apply these methods to an actual association website through collaborative work with your peers.

Learning Objectives & Key Takeaways
1. The best sources for new ideas on your own site and the rest of the web
2. Replicable processes for generating ideas and applying them effectively
3. Collaborative case study work with your peers, applying these methods to an actual association web site.