Session Information
2009 ASAE Great Ideas Conference
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The Greening of Associations - More Than Just Going Paperless
Track: February 22, 2009
Program Code: 420
Date: Sunday, February 22, 2009
Time: 3:15 PM to 4:30 PM EST
Location: Doral B
SPEAKER:
Jeanne Sheehy, MBA, VP and chief marketing officer, Bostrom
Description
Not-for-profit organizations were at the forefront of highlighting environmental concerns - matters that corporations are just now adapting and marketing in full force. Going paperless is a great start but there's much more that can be done. Find out how to define a complete green strategy for your association, using an assessment quiz and tools to implement. Learn how to make your green strategy complete, well communicated internally and externally, and fully leveraged to benefit your organization.

Learning Objectives & Key Takeaways
1. Identify concrete ways to make all aspects of your association "green"
2. See how "green" and social responsibility interact
3. Receive tools and resources to put together your own green strategy


Audio Synchronized to PowerPoint
(Code: 420)
  
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