2009 ASAE Great Ideas Conference
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Conducting Successful Membership Campaigns
Track:
February 23, 2009
Program Code: 450
Date: Monday, February 23, 2009
Time: 10:00 AM to 11:15 AM EST
Location:
Doral D
SPEAKER:
Michael Sheward, president, Management Communications Strategies
Description
Using the speed-learning format, take a multi-faceted look at how associations successfully generate and achieve membership growth and retention. Walk away with at least three specific, strong ideas to use in your own association's membership growth campaign and take away a tip sheet for your reference.
Learning Objectives & Key Takeaways
1. With a mix of mini-case studies, specific examples, tips from association membership experts, and audience questions and interaction, attendees will gain a mult-faceted look at how associations successfully generate and achieve membership growth and retention.
2. Attendees will take away at least three to five specific, strong ideas for use in their own association's membership growth campaign.
3. Attendees will be energized by the interactive exchange of ideas and motivated to take on a more dynamic and proactive approach to their association's membership needs, as well as urged to submit their own case study to ASAE within six months to a year.