Nearly every association and industry worldwide is struggling to capture the devotion of Generations X and Y. A combined demographic of 120 million people, it is well known these generations are technology-savvy, media-savvy, globally-minded, and socially conscious. However, few organizations realize Xers and Ys value their relationships more than anything else. Discover how to use relationship marketing, social networking, and innovative recruiting and retention strategies to build trust, foster relationships, and earn the dedication of Generations X and Y.

Learning Objectives & Key Takeaways
1. Understand the impact that positive relationships have on the buying power, interests, and dedication of Generations X and Y
2. Create an association that is inclusive and meaningful to Generations X and Y
3. Learn how other associations have used relationship-building strategies to retain and grow their under-40 membership