Using a case study from a 2008 Summit Award cause-inspired marketing campaign, find out the huge potential cause marketing offers associations and nonprofits. Discover how to channel the power of cause marketing to excite your members and/or donors, develop creative partnerships and advance your mission. Start building the framework to develop a cause-marketing campaign today.

Learning Objectives & Key Takeaways
1. Use research and examples to highlight the huge potential cause marketing offers associations and nonprofits in reaching vision, inspiring members (and donors), generating revenue and achieving corporate responsibility goals
2. Use the Trees for Troops case study (a 2008 Summit Award winner) to provide specific strategies and tactics that associations and non-profits can use to develop and implement a cause-inspired marketing program.
3. Brainstorm with participants to surface cause marketing concepts for their organizations.