Associations Now staff decided to experiment with the idea of crowdsourcing - and announced that readers would pick the stories for their May 2009 issue. Within a month, members had contributed more than 80 story ideas and started the process of selecting the best ones. Hear the steps taken in developing a process to crowdsource an issue, the challenges faced, and the surprising lessons learned along the way. The session will close with a live demonstration of crowdsourcing, with the results to appear in a future issue of Associations Now.