Demands for time and resources continue to pull potential meeting attendees in many directions. Set your meeting apart from others by creating an intimate experience that will transform your program into an innovative, customer-centric event. Align attendee, sponsor and association priorities and preferences to sharpen differentiation. Create, capture ,and communicate this differentiation to attract and retain attendees. Walk away with practical information to select appropriate channels that will generate effective messaging and establish relationships.
Primary area of focus: Strategy & Marketing

Learning Objectives & Key Takeaways:

Gain insight into the strategic development of meetings that align attendee, sponsor and association priorities and preferences to sharpen differentiation,Learn to create, capture and communicate this differentiation through multiple channels to attract and retain attendees,understand the strategic role of marketing, the importance of integrated planning and the effectiveness of implementing meeting and marketing experiences through mixed media approaches to maximize marketing performance.