Figuring out how to compete with Facebook and other social networking utilities for the attention of your members can be somewhat cumbersome. This session will help you develop ways to leverage the popularity of these social networking applications to fit your associations membership needs. Learn how to develop a profile, identify, and expand groups and fan pages and build a seamless bridge between Facebook and your associations' online community.

Learning Objectives & Key Takeaways:

Get a Facebook profile, understand groups, pages and applications, identify all groups or fan pages associated with their association and build their own fan pages, pursue a secure and seamless bridge between Facebook and their online community/website, be ready for an increase in participation and enthusiasm from their members, and be able to explore other Web 2.0 options that will bring them closer to their members.