Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.

Learning Objectives & Key Takeaways:

Understand the basics of social media as it applies to associations, Be exposed to a demonstration of cutting-edge digital media communications and hear case studies about actual practical implementation, Gain an understanding of the investment of staff time and technology involved to help participants determine whether these are strategies they want to pursue.