Based on the eight GR disciplines identified in the book, Leading and Managing an Association GR Program, this session covers everything from the fundamentals of coalition management, to hiring a lobbyist, to ethics, grassroots and PAC development, and advocacy through the courts. Discuss how to responsibly allocate association resources to GR efforts and how to prioritize your overall GR program options.

Learning Objectives & Key Takeaways:

Determine how to prioritize their overall GR program options, Understand how to responsibly allocate association resources to GR efforts, Understand the ethical considerations in the government relations arena.