Discover the seven key strategies for any conference website and determine which will create the most value for your meeting, organization, attendees, and exhibitors. Review examples for each strategy that will help you maximize the return on your online investments. Leave with a comprehensive understanding of potential Web strategies for your event and to what extent you should invest in social media.
Primary area of focus: Strategy & Marketing

Learning Objectives & Key Takeaways:

Understand the seven potential driving force web strategies and how they relate to meeting and event web sites.,Identify the key business outcomes and online audiences for their web site.,Discuss examples and cases of these strategies in action when they return to their office.