One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.

Learning Objectives & Key Takeaways:

Better understanding of the importance of identifying your Unique Value Proposition (UVP),Begin defining your own UVP,Communicating your UVP.