With the economic downturn at the forefront of everyone's mind, membership executives should be armed with the skills and knowledge to successfully retain members. Learn what associations are doing to fight "recession retention." Leave with very specific actions you can take to convince your members not to drop their membership and integrate your components into all aspects of this critical effort.

Learning Objectives & Key Takeaways:

1. Identify things to consider when looking at challenges or new opportunities.
2. Identify potential mistakes to avoid.
3. Inspire themselves or their organization leadership to approach challenges or resource constraints differently.