You're faced with marketing yet another meeting, and need to develop a comprehensive plan that will attract attendees. Join us and discover how you can blend traditional marketing and communication tactics with new outreach tools to help improve attendance. Discuss the use of variable data in direct mail campaigns, how social media can help get the word out, the importance of a dedicated meeting website, strategic ways to use your database and much more. Bring samples of your favorite campaigns to share, and get ready to learn how to create some buzz about your next meeting!
Primary area of focus: Strategy & Marketing

Learning Objectives & Key Takeaways:

Develop a sound marketing communication plan to promote their meetings,Understand the value of segmenting audiences and developing on-point messages,Understand how to integrate various marketing tools, both traditional and new, into your efforts.