Do you want to gain a better understanding of your members’ behavior by recognizing demographics and tracking trends? Discover how you can use business intelligence technologies to leverage data from member interactions. Identify the technologies and resources that you should use, and explore real-life stories from associations that have successfully implemented them. Increase your organizational value by customizing products and services to meet your members’ needs
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Learning Objectives & Key Takeaways:

Articulate how business intelligence technologies can provide value to the association, Identify the business intelligence technologies and data resources, Describe how the presenters enhanced their association s reporting using business intelligence tools.