If you're wondering how to use new media to reach policymakers and their staff without drowning in unmanageable online tools, this is the session for you. Examine case studies that provided real return on investment for association members and their staff. Identify ways to increase your association’s visibility, and build credibility by connecting with different audiences through several key social media channels.

Learning Objectives & Key Takeaways:

1. Evaluate social media technologies and select the most appropriate options for their situation (based on case studies outlining specific returns on investment),2. Develop a plan for implementing appropriate social media tools, Identify options for integrating social media tools into the day-to-day government relations work.