2009 ASAE Annual Meeting & Exposition
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Website Management — Best Practices for Managing Content, Responsibilities, and Website Politics
Track:
August 17,2009
Program Code: 560
Date: Monday, August 17, 2009
Time: 3:15 PM to 4:30 PM EST
Location:
801 B
SPEAKER:
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Sherry Budziak is a recognized authority on association websites and other online media strategies. Having served in key leadership roles for several associations, Sherry's particular expertise and unique background led her in 2005 to found .orgSource.
Sherry understands the distinct requirements and nuances of associations and works with them to define, budget for and implement a successful technology strategy. She has helped dozens of organizations improve their Web site presence and overall performance; has assessed staff resources; enhanced search engine optimization; and expanded their reach through the web and social media. National association clients include: the American Bar Association, American Dietetic Association, American Society of Anesthesiology among others.
Sherry is an active participant in the association community as a knowledge expert and maintains strong relationships with the association vendor community as well. She frequently writes and speaks for the Association Forum, the American Society of Association Executives and Digital Now.
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Description
This session will provide guidance in creating a digital strategy for your organization, coordinating your website into your overall strategic plan, managing Web content, addressing politicization of Web content, and managing volunteer involvement.
Learning Objectives & Key Takeaways:
Evaluate the current status of the organization's, Create an electronic communications strategy, establish a roadmap for integrating online and offline communication strategies.