It’s easy to develop a high-impact marketing campaign when you have millions of dollars to invest. But what if you lack the budget to compete with the big dogs – or even the big dog associations? Are you out of luck? Consigned to obscurity? Absolutely not! Join your fellow small staff association executives to share the techniques, tips and tricks that will help you stretch every marketing penny to its most productive limit.

Learning Objectives & Key Takeaways:

1. Participants will learn techniques for developing an engaging, creative and successful member marketing campaign with limited financial resources.,2. Participants will learn tips to engage volunteers in marketing membership.,3. Participants will hear a case study in peer-to-peer member marketing.