Session Information
2009 ASAE Annual Meeting & Exposition
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Create and Promote an Indespensable Brand
Track:
August 18,2009
Program Code: 740
Date: Tuesday, August 18, 2009
Time: 12:45 PM to 2:00 PM EST
Location:
709
SPEAKER(S):
Bill Jerome, VP, Chief strategy officer, Marketing General, Inc
David Nershi, Executive Director, Society for Industrial and Organizational Psychology
Description
Learn how to identify and leverage what is unique about your association and build it into a brand that excites your members, sponsors and media.
Learning Objectives & Key Takeaways:
Steps to identify and create a brand that makes you indispensable to your members., How to focus PR efforts to create a demand for your association s brand and information, How to ensure your staff and initiatives enhance your brand in ways that grow your association.
Learning Objectives & Key Takeaways:
Steps to identify and create a brand that makes you indispensable to your members., How to focus PR efforts to create a demand for your association s brand and information, How to ensure your staff and initiatives enhance your brand in ways that grow your association.
Audio Synchronized to PowerPoint
(Code: 740)
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