Examine the key components for successful political action committees (PACs) and grassroots programs and how synergies from both can be utilized to maximize results. Discuss how these synergies will advance your government relations program. Examine proven approaches when facing PAC fatigue, how to get your organization out of a PAC rut, how to deal with competing PACs, and how to make your PAC and grassroot programs standout from the competition.

Learning Objectives & Key Takeaways:

1. Identify components of successful PACs and grassroots programs,2. Identify the synergies of PACs and grassroots programs to maximize the effectiveness of your gr program,3. Explore challenges with PACs and grassroots programs and learn approaches to these challenges.