2010 ASAE Association Technology Conference
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We Messed With Texas: Utilizing Social Media in Crisis Communications
Track:
February 11, 2010
Program Code: 100
Date: Thursday, February 11, 2010
Time: 10:45 AM to 12:00 PM EST
Location:
207A
SPEAKER:
Jennifer Jones, Marketing + Communications Manager, International Association of Lighting Designers
Description
Texas House Bill 2649 was initially a threat to the lighting design profession. What changed it to an innocent, minor piece of legislation? Learn how to effectively implement a multifaceted social media communication plan in a crisis situation. Harness the power of social media for your own crisis communication planning to quickly and effectively mobilize your volunteer and member bases.
Learning Objectives & Key Takeaways:
Implement a multifaceted social media communication plan in a crisis situation,Quickly mobilize volunteers and member base around a public policy issue,Build a social network through public policy causes
| No items are available for this session. |