Session Information
2010 ASAE Association Technology Conference
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Integrate Your AMS, CMS and Website to Improve the Member Experience
Track:
February 11, 2010
Program Code: 140
Date: Thursday, February 11, 2010
Time: 2:45 PM to 4:00 PM EST
Location:
146A
SPEAKER(S):
Ted LaBarbera, Web editor, 4A's, American Association of Advertising Agencies
Howard Pollock, Senior Director of Sales, Avectra
Description
Are you leveraging your AMS and CMS to create an expansive member experience on your website? From eCommerce to event registration to personalizing content, hear from experts on how all sides of the experience can come together to provide a superior member experience.
Learning Objectives & Key Takeaways:
What data that s in the AMS and how it can be used to personalize content for each member, What types of web activities and metrics should you measuring to create a better experience,When to implement which pieces and how to do it in phases
Learning Objectives & Key Takeaways:
What data that s in the AMS and how it can be used to personalize content for each member, What types of web activities and metrics should you measuring to create a better experience,When to implement which pieces and how to do it in phases
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