Hear first-hand how different generations perceive social media efforts, with a panel ranging from ages 17 to 50. This session features an in-depth analysis of the three F's of social media: who the panel has Followed, Friended, or Fan’d on Facebook, and the reasons behind those actions. We will also discuss what they have found to be of real value versus just fun in the social media world.

Learning Objectives & Key Takeaways:
How different generations perceive social media efforts,Where panel members see value in a social media effort,The who and why the panel has followed , friended, or fan d (the three F s of social media)