Meet three small staff associations who moved beyond just "being" on Facebook to creating true communities and enhanced ROI for very different audiences. Find out how you can move beyond a static presence by creating calls to action around advocacy, events and content. Examine the unexpected benefits, costs and lessons learned by starting a targeted advocacy campaign using social media.

Learning Objectives & Key Takeaways:
Accurate assessments of staff time required to launch, integrate and maintain a social media presence.,Showing greater ROI for a trade association via regular policy updates and starting a targeted advocacy campaign using social media.,Starting a targeted advocacy campaign using social media.