Bloggers, tweeps and other social networkers can affect the reputation of your industry without warning, crowdsourcing and mobilizing to help (or hurt) your cause. How can you nurture a positive online discussion that prevents problems and increases your reach? Discover how forward-thinking associations are leveraging the social networking world to enhance and control their reputations, meeting the growing online challenges and using metrics to help benchmark progress and allocate resources.


Learning Objectives & Key Takeaways:
Present actionable strategies to leverage social media tools for marketing,Present listening platform case studies and statistics to demonstrate how reputation and brands are now controlled by active social networkers in the aggregate,Equip audience with a toolkit to develop metrics that benchmark social media progress against resource allocation