While many organizations are using social networking and online tools, the most successful ones have adopted a perspective that sees all these efforts as pieces of one powerful, all-encompassing unit. This session highlights some of these organizations and provides you with templates, models and tools to help you begin to reshape how you look at your AMS, social networking, and email marketing. See how they fit into an integrated online effort with a coherent message that can generate great results.

Learning Objectives & Key Takeaways:
Practical tools for optimizing all social marketing efforts to work together,Several templates for social networking interfaces that they can use in their own organizations,How to bridge the gap between IT, email marketing and social networking efforts within an organization to provide a fluid and coherent outflow of communication