The latest generation of webstats packages, led by Google Analytics, help you determine who your visitors are, how they interact with your content and exactly what they want. Walk through case studies of webstats conversion successes and failures and review advantages and disadvantages of Google Analytics, Webtrends, Clicktracks and some emerging trends that will shake things up even more.

Learning Objectives & Key Takeaways:
Present important changes in the evolution of website statistics and their increased usefulness in reaching marketing objectives,Provide webstats case studies to demonstrate how site visitor behavior is often incorrectly predicted despite elaborate web design efforts,Discuss specific webstats solutions, especially Google Analytics, and Best Practices for implementation