You are already well versed in social media so how do you know what to do next? Hear from the former CIO of a trade organization and learn about several key engagement strategies tips. Discuss how to integrate chapters and other components into your social framework, understand how to change the value proposition of member demographics, and learn how to quantify success. Better understand recognition through social badging and the concept of "Pay it Forward" viral engagement. Hear from the audience on what they have initiated and the measurable results they may have achieved, and share some of your own success stories.

Learning Objectives & Key Takeaways:
Attendees will be able to identify any and all types of engagement and understand how to measure it.,They will walk away with examples of how to leverage social applications for things like mentoring programs and how to integrate into the event registration process.,Attendees understand how a well planned social strategy will increase both offline and online engagement and ultimately improve member retention.