Your association has a presence on Facebook, LinkedIn and Twitter, and perhaps you've even developed a private social network for your organization. So how do you measure success? Review key metrics that track social network participation, reach and effectiveness, and explore case study examples of how organizations have used this data to enrich their online communities.

Learning Objectives & Key Takeaways:
What metrics you can use to evaluate the success of your social networks,How to translate data into actionable items,Tools for gathering data on different platforms.